Jacob's Creek has been the most popular brand in Australia and Australia's leading export brand for more than a decade and is widely recognised as spearheading the popularity of Australian wine around the world.

At the recent International Wine Challenge in London, the 2004 Jacob’s Creek Shiraz won Gold. Boasting more than 9,000 entries from 35 countries, the International Wine Challenge (IWC) has cemented its place as the best and biggest blind tasting in the world.

The 2004 Jacob’s Creek Shiraz also struck Gold at the 2006 Finger Lakes International Wine Competition, in New York, the world’s largest charitable wine competition.

An ongoing commitment to quality has resulted in Jacob's Creek being a regular winner at wine shows in Australia and overseas. Over the last three years Jacob's Creek has been awarded more than 800 medals in wine shows globally.

More than 80% of Jacob's Creek is exported and enjoyed in over 60 countries around the world - making it Australia's most popular wine and Australia's Top Drop. This year the Jacob’s Creek label celebrates its 30th anniversary and it continues to be one of the world’s favourite Australian brands with nearly 2 million glasses enjoyed globally every day.

Brief history of the brand

In 1836 William Jacob (1815-1902) arrived in South Australia as an Assistant Surveyor to Surveyor General Colonel William Light. When William Jacob first surveyed the Barossa Region in 1839, he and his brother John took up land in the hundred of Moorooroo. Moorooroo is derived from an aboriginal word meaning ‘meeting of two waters’. The two waters involved were the North Para River and the creek which fed into it. The latter was called ‘ Cowieaurita’ – which means “ yellow–brown water, the colour produced from the iron laden soil. This creek was later renamed Jacob’s Creek after William Jacob.

In 1847 it was on the banks of Jacob’s Creek that Johann Gramp planted the first vineyard in the Barossa Valley. To pay homage to this special place, a wine brand called Jacob’s Creek was launched in 1976, and now “flows around the world”. Jacob's Creek's fresh, easy drinking style and excellent quality has been extremely popular in both Australia, and around the world.

Brand Portfolio

The Jacob’s Creek range currently consists of four tiers. Each tier built on the strength of the brand tradition of over delivering on quality for price.

Jacob’s Creek Core:

The philosophy behind Jacob’s Creek is to offer a fresh, fruit-driven, easy drinking wine that can be consumed without years of cellaring. It also offers excellent value & consistency. Jacob’s Creek wines promise to always over deliver in quality, for the price. Every aspect of the wine-making process is geared to achieve this result.

Jacob’s Creek Reserve:

Specially selected premium grapes from South Australia’s finest regions are used to create Jacob’s Creek Reserves. Outstanding wines of generous flavour, great structure and ageing potential, the Reserve range builds on the strength of the Jacob’s Creek brand, following the tradition of over-delivering for its price point. The ideal wine when the occasion or company calls for something extra special.

Jacob’s Creek Sparkling:

Grapes used in the Jacob’s Creek Sparkling range have been sourced from both cool and warmer grape growing regions to ensure richness and depth of varietal fruit flavour and are all well known for producing quality sparkling wines. As a non-vintage style, the goal is to produce a wine of consistency and quality, in keeping with the Jacob’s Creek philosophy.

Jacob’s Creek Heritage:

In 1847, a young Bavarian immigrant named Johann Gramp planted the Barossa Valley’s first commercial vineyard on the banks of Jacob’s Creek. His first vintage was in 1850 and he continued to make wine in his small ironstone winery beside Jacob’s Creek until his death at the age of 84. The Heritage Range is a fitting tribute to the brand’s rich history, showcasing outstanding examples of benchmark regional varietal Australian wines, and includes the Jacob’s Creek Centenary Hill Shiraz, and the Jacob’s Creek Steingarten Riesling.