West Coast Cooler has been enjoyed by Irish Consumers for more than 20 years. It is a refreshing blend of Exotic fruits and White Wine. At 4% alcohol it is the perfect drink to relax and chill with friends. West Coast Cooler is now the first choice drink for an increasing number of Irish women.

The unique taste of West Coast Cooler makes it the most refreshing drink imaginable. West Coast Cooler has been an established brand for over two decades but was relaunched in 2004 with a dramatic new image to give it a more contemporary look.

As a long, cool, tropical drink, it is a real alternative to wine and low calorie beers. With over 1.5 million euro invested in the brand over the past year it has certainly caused a stir with its new slender, feminine bottle shape and confident and sophisticated style.

No matter what the season might be, West Coast Cooler is very much the drink to drink whether at home or out on the town with the girls. Positive comments have not only been received for its unique refreshing taste but also the television advertising campaign which has drawn much attention by its originality.

History

West Coast Cooler was launched in Dublin on 21st August 1984. Irish consumers quickly discovered the refreshing qualities of this blend of white wine exotic fruits. During the last 21 years the brand has gone from strength to strength and is now being consumed regularly by record numbers of Irish people.

How to enjoy the brand

West Coast cooler should always be served Chilled. It can be served in a tall glass with Ice or direct from the Fridge/cooler. It can be enjoyed at home from the 750ml bottle or the 250ml bottle which is sold in packs of 4 bottles in the Off Licences. In the pub West coast Cooler can be enjoyed from the cooler in a 250ml bottle.